News Byte: Marketo To Acquire Insightera
Marketo announced today that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for…
News Byte: 2014 Marketing Budgets Will Rise, But Be Stretched Thin
Two-fifths of B2C marketers will see budgets increase at an average of 3.4% in 2014. The healthy infusion…
7 Ways Tech Will Make 2014 a Big Year for Marketers
Marketers will be faced with two choices as 2014 dawns: continue to run marketing for marketers and push…
3 Key Moments in Automotive’s Drive Toward Digital
Perhaps because of the high-consideration purchase aspect of the automotive business, carmakers are traditional mass marketers who’ve increased…
News Byte: Top 10 Marketing Buzzwords of 2013
If marketers want to truly be creative—the word they use third most—they’ll post the following list above their…
MediaCom Appoints a Head of Mobile
In what is sure to be a move that will be repeated by marketing agencies far and wide,…
News Byte: DMA Appoints Oswald VP of State Affairs
The Direct Marketing Association today named Chistopher Oswald as its new VP of government of state affairs. As…
News Byte: Publicis Merges U.S. and Canada Regions
Rearranging the house as the final details are worked out in its holding company’s merger with Omnicom, Publicis…
News Byte: ObservePoint Upgrades Tag Auditing Platform
The old saw about having too much of a good thing applies to Web analytics, says ObservePoint Director…
News Byte: Google+ Launches Social Ad Format
Google today launched Google+Post ads that aim to help marketers spread content and engage consumers in conversations via…