Epsilon: Gmail Tabs Are Bad News for Marketers
Click rates on marketing emails delivered through Gmail dipped below Yahoo’s in both August and October, the first…
News Byte: Half of Consumers Doubt Authenticity of Reviews
Half of consumers in the United Kingdom and 48% in the United States believe that at least one…
News Byte: Mailers Applaud PRC’s Decision on Intelligent Mail Barcode
A coalition of postal customer groups issued a blanket approval of the Postal Regulatory Commission’s placing limits on…
House Passes Innovation Act, Whacks Patent Trolls
The House of Representatives voted 325-91 yesterday to pass the Innovation Act, which will limit the activities of…
News Byte: Twitter Rolls Out Targeted Ad Service
Twitter announced a system-wide rollout of its tailored audiences service, expanding marketers’ reach for targeted messaging to Twitter’s…
Bezos: Mad Genius or Budding Bond Villain?
Along with millions of others, no doubt, I fell victim to the countless 60 Minutes ads that ran…
News Byte: Sprint Tests Hands-Free Interactive Retail Display
Sprint will unveil a new interactive retail display that allows shoppers to scan video product information via hand…
Starcom MediaVest Signs Deal to Use Acxiom’s Audience Operating System
During Acxiom’s earnings call a few weeks ago, CEO Scott Howe said that while he had talked with…
News Byte: Marketers Are Missing Out on Mobile
What should be on every marketer’s shopping list this holiday season, clearly, is a mobile strategy. Though Adobe…
The 4 Types of Marketing Innovation Labs
Marketing innovation labs are all the rage among long-successful enterprises that now find themselves playing catch-up to nimble,…