Predictions of Holiday Email Winners and Losers
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf’s will falter, a study claims.…
News Byte: Mobile Multiplies Cyber Monday Money
Website retailers continued to best previous Cyber Monday records yesterday, posting $2.29 billion in sales, according to Adobe.…
News Byte: Big Biz on Small Business Saturday
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday. Consumers…
News Byte: Thanksgetting and Black Friday Go Mobile
The age-old Thanksgiving procession of dinner table to sofa has been diverted. Now, on Thanksgetting (as the shopping…
The Future of the USPS
Reductions in First Class mail will continue. The package business is expected to grow significantly. Digitalization will be…
Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using…
Marketing Leads Here!
Lead [leed] noun 1. Prospect who has had at least three interactions with the company or has requested…
10 Best Bets for Avoiding the Spam Filter
The days of batch-and-blast email marketing may be numbered. Like good marketers, email service providers (ESPs) like Google…
Why you Need a Chief Digital Officer
Here’s the reason you need to immediately search for a chief digital officer for your successful and established…
Exigent Excerpts
On November 26, comments demanding the rejection of the U.S. Postal Service’s request for a 4.3% exigent rate…