News Byte: Consumer Confidence Falters Further in November
Forget Black Friday; think Black Holiday. After a government shutdown-influenced plunge of nine points in October, the Consumer…
Mailers Ask PRC to Reject Exigent Increase Proposal
A coalition of postal customers and suppliers filed comments with the Postal Regulatory Commission asking it to reject…
USPS Confirms 2014 Direct Mail Promotions
The U.S. Postal Service’s 2014 promotions calendar, officially announced this week, reprises popular programs with some new wrinkles…
News Byte: Programmatic Ad Buying Growing Faster Than Expected
In a study released today, research aggregator eMarketer increased programmatic ad buying estimates it made during the summer,…
News Byte: BlackBerry Dumps its CMO
BlackBerry CMO Frank Boulben was shown the door this morning along with COO Kristian Tear and CFO Brian…
News Byte: Datalogix Names new CMO
Datalogix, a data company that specializes in uniting online and offline marketing strategies, today announced the appointment of…
A Marketing Call to Action for Call Centers
Fewer than 60% of company contact centers are able to deliver actionable customer service information to agents due…
Direct Marketers Could Be Hit Hardest by Baucus Ad Tax Proposal
Sen. Max Baucus (D-MT) yesterday introduced a discussion draft on business tax reform that could hamstring the budgets…
The Bitter Basics of Bots
In a hotel meeting room in Manhattan, Kiril Tsemekhman stood before a projected display of the screen of…
News Byte: RadiumOne Hires Westly as IPO Looms
RadiumOne today announced that ex-controller of the state of California Steve Westly would be joining its board of…