Meet Peggy Hudson, DMA’s Woman in Washington
As she was transitioning into the role of DMA’s key player in Washington, taking over for the retiring…
What’s New From the Postal Service in 2014?
Gary Reblin, VP of new products and innovation at the U.S. Postal Service, spoke with Senior Editor Al…
News Byte: Silver Apples Awarded in New York
The Direct Marketing Club of New York presented Silver Apple Awards to six industry standouts at an awards…
Talking Exigency With the Deputy Postmaster General
In this first in a series of discussions with DC insiders of note to direct marketers, Senior Editor…
Acxiom’s Cross-Channel Pioneering Shows Growing Pains
Acxiom announced weak results for the second quarter of is 2014 fiscal year yesterday, but executives positioned the…
Postal Reform Hits a Snag
No discussion of the Postal Reform Act (PRA) took place at today’s meeting of the Senate’s Homeland Security…
News Byte: ClickTale, Optimizely Partner on Refining A/B Tests
ClickTale and Optimizely, both providers of website testing and optimization services, announced a partnership at the ad:tech conference…
News Byte: Saatchi NY CEO Moved Into Global Digital Role
After only 14 months running Saatchi & Saatchi New York, Durk Barnhill is being moved into a corporate…
News Byte: Centro Acquires RTB Platform for $40 Million
Centro, a provider of cloud-based digital media buying software, today announced it had acquired SiteScout, a real-time bidding…