News Byte: Not Your Daughter’s Facebook?
Facebook CFO David Ebersman said during the company’s 3Q earnings call yesterday that the social network had experienced…
NSA Gets Hooks Into Google and Yahoo Data Centers
The National Security Agency has breached the main communications links into Google and Yahoo data centers worldwide, giving…
News Byte: Lenovo’s Newest Product Engineer is Ashton Kutcher
Before getting to the stated matter at hand at Google’s YouTube broadcast center in Los Angeles yesterday—unveiling the…
DMA Asks Lawmakers to Protect Data-Driven Economy
In a meeting at the National Press Club in Washington today, the Direct Marketing Association (DMA) detailed its…
IBM: Office Politics Stymie Data-Driven Results
While nearly 40% of global enterprises see a return on their data analytics investments within six months of…
News Byte: Apple Sales Up, Earnings Down, Spirits Up
Apple yesterday announced what it said were record revenues of $37.5 billion and iPhone sales of $33.8 million…
4 Ways to Get the Most From Your Agency
As CMO of Heineken and VP Marketing for Diageo, Christian McMahan held sway over some significant marketing budgets…
Anheuser-Busch Brands’ Media Goal Is 50% Earned, Says Digital Marketing Chief
InBev’s Anheuser-Busch (A-B) brands are using content to drive sales and distribution, as well as awareness. And they’re…
The Consumer? Sexy. The Shopper? Not So Much.
Consumers and shoppers may be the same people, but they want different things. When it comes to their…
Privacy Just Won’t Keep Its Nose Out of Your Business
The government had barely reopened its doors last week before an FTC commissioner returned to the issue of…