News Byte: Eloqua Partners With Bizo
Eloqua announced a partnership with Bizo today aimed at giving greater latitude to B2B marketers in retargeting key…
Exigent Request Should Fail, Says Author of Last Postal Bill
Saying she is “troubled” by the Postal Service’s request for a 4.3% above-the-CPI rate increase, Sen. Susan Collins…
News Byte: In Mobile Marketing, Things Really Click on Weekends
A blog appearing on AppFlood’s site today claims that marketers’ click-through rates are 30% higher on mobile ads…
News Byte: New Zealand Post to Move to 3-Day Delivery
Mailers who think the United States Postal Service’s plan to trim one day off of mail delivery is…
Customer Switching Costs U.S. Marketers $1.3 Trillion Annually
Just over half (51%) of the customers in the United States switched to new providers due to poor…
News Byte: New Lattice App Brings PA to Lead Scoring
Lattice Engines today introduced Lattice Predictive Lead Scoring, an application it says uses predictive analytics to answer B2B…
News Byte: Retailers Talk Digital, but Fail to Invest in It
Two-thirds of retailers pledge that they want to provide the best possible experience for customers, yet only a…
News Byte: Grdodian Named CEO of Reach Marketing
Reach Marketing has named partner and database industry veteran Greg Grdodian its Chief Executive Officer. Grdodian helped pioneer…
News Byte: PPS (Pay Per Share) on Google Now Tops $1,000
Google stock price opened at $1,007 this morning, a 12% increase sparked by an unexpectedly rosey earnings report.…
Deputy PMG: “Exigent Increase Not a Done Deal”
In an exclusive interview with Direct Marketing News, Deputy Postmaster General Ron Stroman expressed a firm belief that…