Oracle Buys Content Marketer Compendium
Oracle today announced it had closed a deal to acquire Compendium, a cloud-based content marketing provider. A company…
News Byte: Marketo Announces Email Automation Solution
Marketo today announced that it will release the Dialog Edition, an email automation solution for reformed batch-and-blasters who…
Honest, Abe’s is on to Something
In the nineties, when my kids were young, I moved the family to an old farm town in…
Gmail Tabs: For Better or For Worse
Google’s Gmail Tabs has caused an uproar since it began a phased rollout in July. The new format…
News Byte: HP Autonomy Unveils Marketing Hub
HP Autonomy today introduced HP Digital Marketing Hub, a solution it promises will deliver advanced analytics capabilities into…
CVS/pharmacy’s New Circular Reasoning
Supermarkets’ e-commerce sites often feature a button titled “Your Weekly Ad” to lead visitors to digital versions of…
News Byte: Infogroup Launches Two New Services
InfoGroup this week launched iMarket360, a multichannel marketing integration platform, and Yes Agency Services, a customer lifecycle agency.…
News Byte: Portable Predictive Analytics
Loyalty Builders this week introduced a new platform that analyzes customers’ past behavior to predict future purchases at…
Data-Driven Marketing is a $156 Billion Economy
Last year, companies spent some $156 billion on marketing services that couldn’t have been performed without individual-level consumer…
News Byte: Adobe Upgrades Marketing Cloud Analytics
Adobe today announced upgrades in real-time reporting, predictive analytics, and mobile metrics to the Adobe Analytics suite in…