New Do Not Track Group Makes Progress in San Francisco
Spurred by the failure of the Worldwide Web Consortium’s Tracking Protection Working Group to establish a do-not-track standard,…
News Byte: USPS Wins Global Innovation Award
The United States Postal Service was recognized for the Digital Communication Innovation of the Year by U.K.-based Postal…
News Byte: Comcast Partners with Twitter on TV Links
Come November, an Xfinity TV customer reading a tweet about a hockey game will be able to click…
News Byte: Lyris Names Philpin CEO
Lyris today announced that its SVP of engineering, John Philpin, would take over as CEO, effective immediately. He…
Only 16% of Consumers Redeem Loyalty Rewards
More than half of companies value their loyalty programs as strategic priorities. But only 35% of their members…
Chrysler CMO: Targeting Drives the Business
The key to selling cars in the United States is not 0% financing, but 100% alignment of brands…
News Byte: Study Predicts Best Black Friday in Five Years
Plan for the biggest Black Friday in five years, as 55% of people said they would be taking…
News Byte: Sadoun Named to Head Publicis Worldwide
Arthur Sadoun has been named CEO of Publicis Worldwide and will report to Maurice Levy, chairman and CEO…
News Byte: Nielsen Announces Twitter TV Ratings
Nielsen today announced the launch of Nielsen Twitter TV Ratings, which will track not only writers of tweets…
News Byte: More Than Half of CEOs Look to Marketing for Growth
Some 58% of marketing organizations are now expected to drive growth by CEOs, says a study released over…