McDonald’s Introduces Detargeting
My favorite fast food sandwich is the McDonald’s Filet-O-Fish. But when it comes to fast food burgers, the…
Updated: Twitter Files IPO Paperwork
UPDATED October 3, 2013, 5:36 p.m. Twitter filed the official paperwork for its IPO. According to Twitter, its…
FCC Set to Enforce New Telephone Privacy Rules
On October 16 new rules go into effect under the Federal Communications Commission’s Telephone Consumer Protection Act (TCPA)…
PRC is Closed, But Mailers Contend With Exigency Threat
Last week the Postal Regulatory Commission (PRC) was given 90 days to decide on the U.S. Postal Service’s…
News Byte: Demandbase Intros B2B Targeting for Facebook
B2B marketers can now use Facebook to reach stakeholders mulling purchase decisions using a solution introduced today by…
USPS Defaults Once Again on $5.6 Billion Payment
As if providing punctuation to last week’s Senate hearing at which it begged for legislative relief from cash-draining…
Emailing in Synch With the Customer Lifecyle
Customer lifecycles vary by industry, and by company. So, it’s only logical that email marketers align their email…
A Chevy Dealer Speeds Up the 7-Year Itch
Few companies today can put the one-to-one personalization of retail together with the detailed customer intelligence provided by…
5 Myths of Behavioral Targeting
Marketers tend to define behavioral targeting in two quite different ways. Digital denizens see it as a pure…
Much Ado About Big Data
In August two things happened to swell the already inflated aura surrounding Big Data. Publicis and Omnicom decided…