Postal Hearing: Excise Exigency With a Healthcare Cure
In a hearing on the Postal Reform Act (PRA) in the capital yesterday, Sen. Tom Carper (D-DE), one…
In Search of Marketing’s Digital Lingua Franca
Marc Ostrofsky, the author of the book, Get Rich ClicK, has done well in the website business. He…
DMA and ACMA Statements on Exigency Filing
Here are excerpts from the official reactions to the Postal board’s exigency filing from the Direct Marketing Association…
Postal Board Asks for 4.3% Exigent Increase
In a letter to mailers today, Postal Board of Governors Chairman Mickey Barnett announced that the U.S. Postal…
News Byte: Acxiom Introduces New Operating System
Acxiom yesterday introduced Audience Operating System, a stab at giving marketers a singular view of the customers by…
Advertising Week: Cross-Channel Campaigns Don’t Measure Up
After a long sell-in process, Specific Media got clearance from a large retailer to build a multichannel campaign…
Second Senate Hearing on Postal Reform Set for Thursday
The Senate Committee on Homeland Security and Governmental Affairs Chairman Tom Carper (D-Del.) and Ranking Member Tom Coburn…
Exigent Postal Rate Hike Request Expected Next Week
Expect a request for an exigent rate increase to be filed by the Postal Board of Governors when…
To Be or Not to Be a Monopoly
In responding to a question from Sen. Tom Carper about price inelasticity of postal rates shown in a…
Senator Coburn Blasts Rate Cap in Postal Hearing
Making a strident case for a U.S. Postal Service (USPS) that is able to react to market forces,…