Senate Postal Reform Hearings Begin Today
The postal Board of Governors gave mailers, postal workers, and U.S. Postal Service (USPS) executives a matter of…
Goodlatte Principles Create Common Ground for MFA Combatants
The House Judiciary committee today issued seven “Basic Principles on Remote Sales Tax” as it prepares to craft…
News Byte: Donahoe Tells Mailers to Think Digital
In an address today to a meeting of the Postal Customer Council in Minneapolis, MN, Postmaster General Patrick…
Boom Times Still On for Emailers
Email volume in the second quarter was 17.9% greater than it was in Q2 2012, according to Experian’s…
Digital Advertising Alliance Quits Do Not Track Group
The Digital Advertising Alliance (DAA) has formally withdrawn from the World Wide Web Consortium’s (W3C’s) Tracking Protection Working…
News Byte: Marketo Announces Deal With Certain
Marketo announced yesterday that it had formed a strategic partnership with Certain that will integrate customer data from…
Hearing on Carper-Coburn Bill Slated for the 19th
Chairman Tom Carper (D-DE) and Ranking Member Tom Coburn (R-OK) will convene a hearing of the Homeland Security…
5 Ways to a Merry Holiday Email Experience
Christmas Blast 2012 sounds like a big office party, but it’s really a description of how top retailers…
Marketing Automation: Hot or Not?
While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit…
New Government Affairs Chief Joins DMA
Peggy Renken Hudson, an experienced lobbyist and former BP global affairs executive, joined the Direct Marketing Association’s (DMA)…