Mailers in Talks with Postal Unions to Forestall Rate Increase
During their conference call last week, members of the U.S. Postal Service Board of Governors brought up the…
News Byte: Twitter to Buy MoPub and Sell Mobile Ads
Twitter VP of Product for Revenue Kevin Weil announced in a blog yesterday that the company would acquire…
News Byte: Cheapskates Rule!
Tough times endured during the recent recession that may have left marketers with a nation full of cheapskakes,…
Exigent Rate Increase is Discussed By Postal Governors
The Postal Board of Governors yesterday discussed the possibility of filing for price adjustments, raising the prospect of…
Talking Out Loud About Mobile Privacy
Here’s the bad news for marketers, according to the mobile edition of TRUSTe’s 2013 Consumer Data Privacy Study:…
MegaBad, and Still Rockin’
Soaking in a hot tub, head crowned with a shower cap, drummer Mick Shrimpton is asked by mockumentarian…
Whither Twitter in E-Commerce?
Is Twitter looking for new ways to monetize its ubiquitous, global digital communications network? That’s what most wags…
News Byte: Microsoft Goes Mobile
Microsoft announced that it has reached an agreement to purchases Nokia’s phone business, giving the company an increased…
Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester‘s…
The Right Slice
Customer segmentation. It’s one of the pillars of direct marketing. So why are many marketers still challenged when…