The Right Slice
Customer segmentation. It’s one of the pillars of direct marketing. So why are many marketers still challenged when…
Chances That Senate’s Marketplace Fairness Act Passes House? Remote
Brick-and-mortar retailers that in April celebrated the Senate’s passing of a law requiring remote sellers to pay local…
Small Talk About Big Data With Ogilvy’s New Data Chief
Am I the only one sick of hearing about Big Data? I don’t mean the actual oceans of…
News Byte: Reach Marketing Hires Manning to Run List Brokerage
Who it is: Joel Manning is named VP of list brokerage at Reach Marketing, a direct mail provider…
Mobile Conquistadors Storm the Marketplace
Led by restaurant and retail chains, marketers are turning into mobile barkers, picking off prospects from the doorways…
How Cisco Uses Social Media to Close Big Sales (And More)
When Cisco account executives have a big deal they want to close, they don’t take clients to dinner…
Exigency Extra
With the direct mail industry preparing to debate the United States Postal Service’s (USPS) Postal Board of Governors…
Ex-News Corp. Exec Named Roku CMO
Roku, a company with devices that allow people to view streamed Internet content on their TVs, today named…
Exigent Postal Rate Increase Is Feared Near
Exigent rate increase—three words that strike fear into the hearts of direct mailers. It’s an increase that comes…
The Diagnosis of Dr. Why
Some years ago Eric Holtzclaw was a programmer who watched a focus group of PC users intuitively reject…