News Byte: Rakuten to Acquire Online Data Company
Rakuten Marketing, a Japanese Internet services company, which drew notice last year with a $100 million investment in…
Q3 Improvements Aside, Postal Leaders Beat the Drum for Reform
The United States Postal Service (USPS) recorded a loss of $740 million in this year’s third quarter versus…
USPS Releases 3Q Results; Small Improvement Versus 2012
Despite a 1% decline in total mail volume in its third quarter ended June 30, the U.S. Postal…
Video Is No Laughing Matter
Marketers looking for brand association and advocacy have good reason to use online video. What other medium creates…
The Consumer That Never Sleeps
All marketers are interested in email, and so all marketers should be interested in Social Butterflies. You know…
A Gator Who’s Sooner, Not Later
Shortly after noon on August 31, on what is sure to be a hot and steamy day in…
New Byte: Responsys Posts 25% Gain in Second Quarter
Responsys saw revenue increase by 25% in the second quarter to $49.5 million, a $10 million improvement over…
JCPenney Hires Kraft Vet to Run Marketing
Noting that he aimed to bring customers back to JCPenney stores with “targeted campaigns that creatively highlight our…combination…
Senators Introduce New Postal Reform Bill
Senators Tom Carper (D-DE) and Tom Coburn (R-OK), the chairman and ranking member of the Homeland Security and…
Koepke Named Chief Creative Officer At SapientNitro
Filling a role left vacant since the departure of former Nitro President Kathy Delaney two years ago, Gary…