Mad Men (and Women) Are Still Alive and Well
The marketing world shook this week when Publicis Groupe and Omnicom Group announced the proposed formation of a…
Simple Steps for Samplers
Today’s the day the United States Postal Service (USPS) rolls out its summer promotions for marketers, which this…
Donahoe’s Postal Vision
We take no tax dollars and we don’t want them. That pronouncement, delivered at the press conference in…
Hopes Rise for New Postal Reform Bill
The fight for postal reform continues. As of late July, Sen. Tom Carper (DDE) still intended to put…
Hard Road Ahead for Postal Reform Bill
Direct mailers agree that the postal reform bill approved by the House Oversight and Government Reform Committee last…
Email Segregation: A Good Thing?
I don’t vote for politicians who promise change. I respect the ones who want to preserve the status…
Beware, Healthcare, the 1st of October Approaches
October 1 figures to be a watershed day for health insurers such as Unitedhealth Group, Cigna, and Blue…
The Postmaster General Takes Issa to Task
Postmaster General Patrick Donahoe today approached the House committee preparing a postal reform bill with one overriding question:…
Birthing a National Brand
Did you ever fantasize about stumbling upon an established industry that has no national brand? One where you…
W3C Rejects Marketers’ Privacy Plan; Marketers Unfazed
The World Wide Web Consortium rejected the Digital Advertising Alliance’s (DAA) proposal for a Do Not Track (DNT)…