TINS: The New Email Metric?
It’s a small number, usually under one percent, but it’s a number that email marketers might soon be…
Ready. Set. Email!
If you let a week go by without paying attention to how your customers are engaging with you…
It’s Unanimous (Almost); B2B CMOs Are the Real Deal
B2B marketers have arrived. A new survey from Forrester Research shows a decided uptick in self-image among top-ranking…
Does a Catalog Make a Sound When It Falls if There’s No One There to Hear It?
I recently had a meeting with a VP of a top PR firm in New York to see…
Texting for a Healthier America
Here are three remarkable statistics. According to the Center for Disease Control, the percentage of 6- to 11-year-olds…
Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?
Baskin-Robbins U.S. franchises: 2,463 Franchise 500 rank: 56* Cold Stone Creamery U.S. franchises: 1,050 Franchise 500 rank: 53*…
Traditional Marketing Gets Charged Up
In 2010 United States citizens spent an average of 22 minutes a day in nonvoice pursuits, such as…
7 Don’ts for Email Marketers
Email, the blast ’em out and collect the money standby of direct marketers, just got a lot more…
Q&A: Adam Sarner, Research VP, Gartner Inc.
Gartner Inc.‘s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration. He…
FTC Big Wig Wants Consumers to ‘Reclaim Their Names’
Julie Brill, the Federal Trade Commission commissioner most closely involved with privacy issues, yesterday called for a “comprehensive…