Retailers team up to take on Amazon’s Web dominance
Dozens of national retailers have joined GSI Commerce’s ShopRunner platform to expand their e-commerce presence and compete online…
Improving open rates for your acquisition e-mail
As a panel participant at industry events, I am often asked a common question on the topic of…
Conversions — The only real way to measure success for acquisition e-mail
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you…