Oxfordshire B&B goes viral on TikTok
An 880-year-old bed and breakfast in Oxfordshire has gone viral after adopting a Gen Z approach to its…
Google to upgrade Video Action Campaigns
Google has announced plans to upgrade its Video Action Campaigns to the Demand Gen campaign type starting in…
Industry veteran Tara McRae rejoins Puma
Puma has welcomed back industry veteran Tara McRae, who has returned to the company as Senior Vice President…
Why Social Media Succeeds by Streaming Sports
The social media sports streaming race has begun — and the platforms are neck-and-neck with deals being struck…
Can the FTC do Anything About Undisclosed Marketing by Influencers
#notanad In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t…
How Wonderist Boosted a Dental Client’s Monthly Patients
Marketing in the pharmaceutical industry is an over-populated landscape. Yet, marketing in the dental industry remains a highly…
Dr Pepper Partners with Country Artist to Engage Consumers
Country music and cold drinks are a perfect summer pair. So, it makes sense that soft-drink brand Dr…
Hootsuite Launches Mobile Solution to Generate Leads on Social
It’s no surprise that social is where a majority of consumers make decisions. In fact, according to a…
Sprout Social, Twitter Launch Bot for Consumer Issues
Sprout Social, in an exclusive partnership and joint product development with Twitter, has officially launched a Bot Builder,…
How Zicam Made the Most Of TV’s Cold Season
Today, in the United States, there are an estimated 100,000 over-the-counter drug products marketed and sold in a…