How USPS is Using Video to Create Modern Mailing Experiences
The USPS has officially launched a technological effort to modernize the mailing experience by utilizing Pitney Bowes EngageOne…
Sony Music’s Legacy Recordings Partners With Digital Campaign Company to Launch ’30 Day Vinyl Giveaway’
Don’t call it a comeback…vinyl has been here for years. However, it appears that lately vinyl records have…
Why Net Neutrality Matters to Marketing
Marketers beware… Almost lost in the political controversies of last week was an announcement by the FCC to…
Lufthansa Consumer Engagement Soars with Snapchat Campaign
In a period of significant turmoil for airlines and their relationship with customers, Lufthansa wanted to engage consumers…
Weather Company’s Machine-Learning Analysis Model Helps Brands Prep, Respond
The Weather Company, an IBM Business, has officially launched an Outage Prediction model that will aid utility companies…
Wayfair Launches New AI-Leveraged Feature
Wayfair has officially launched “Search with Photo,” a new feature that leverages artificial intelligence to assist consumers in…
3 Ways Salesforce AI Transforms the Consumer Journey
The AI era is officially here. Or so goes the word around the marketing bonfire. According to a…
Snapchat First-Quarter Report Shows Evidence of Facebook Threats
The Snapchat story just became more complex. Snap Inc., the parent of Snapchat, is scheduled to report quarterly…
TwinSpires Bets Big on AI for the Kentucky Derby
And they’re off… Bettors, that is (or “wagerers” as they are now known). With a mere 24 hours…
Banza Cooks Up Engagement on Social Media
The success of the food industry is in large part due to people’s desire to innovate. Whether it…