A World Without Twitter
Imagine, if you will, a social media landscape sans Twitter. No more tweets and no more retweets. No…
Hooked on Phonics Doubles Success With Apps
A recognizable marketing slogan does not automatically translate to the long-term success of a company. While the slogan…
48 Million Twitter Accounts Exposed as Bots
Data has never been more important to marketers, which is why it is always all the more alarming…
JetBlue, Alaska Airlines Fly High with Consumer Conversations
It turns out the JetBlue motto, “You Above All” is not just some manufactured catchphrase after all. JetBlue…
Google, AccuWeather Bring Weather Data, Analytics Solutions
To read the clouds is to read the future. Or so the old sailor expression goes. And never…
Perceptions of Attribution Models are Evolving
How do we measure success in marketing? Well, as it turns out, this very question is on the…
SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio
SAP SE announced an extension of its customer engagement commerce cloud suite with the availability of the SAP…
MLS Team Launches App to Put Fans in the Front Row
It’s official, soccer is a major sport in the United States. And there is no greater proof than…
Salesforce, IBM Launch Partnership to Leverage AI
Imagine an AI-powered cloud. Well, IBM and Salesforce officially announced a strategic partnership to launch joint solutions that…
What Lies in the Blind Spots of the Data-Driven CMO
“It is a capital mistake to theorize before one has data.” However, considering data today, it’s tempting to…