Extra Space Storage Succeeds by Looking Inward
When a marketer hears the words “buyer’s remorse,” it can either be perceived as a curse or a…
More than Half of Snapchat Users Opened, Watched Branded Content
Marketers take note: Brands are finding success stories with Snapchat. More than 50% of Snapchat users will open…
Luxury Appliance Brand Serves Delectable Omnichannel Experience
Just because a brand is popular in one part of the world that doesn’t mean that its popularity…
3 Untapped VR Possibilities for Brands
If virtual reality gets any better, we’re not going to have any use for this regular reality business…
Pinterest’s Lens Has Clear Revenue Potential
Pin it — “Innovation comes from the producer – not from the customer.” And Pinterest plans on delivering…
How Trump Changed Political Marketing
The political marketing times: They are a changin’. And U.S. President Donald Trump is to blame or thank,…
Top 5 Marketing Lessons from Super Bowl 51
Super Bowl 51 is officially in the books. Attracting about 111 million viewers based on Nielsen’s estimates, Super…
The Growing Intelligence of Tag Management
A new year calls for new things – resolutions, methodologies, innovations, inventions; and while the marketing landscape is…
Tech Giants File Legal Action Opposing US Entry Ban
Technology has spoken. Giants of the tech industry, including leading companies in the marketing tech and adtech spaces,…
Falcons, Patriots: Not All Social Audiences Are the Same
If years past can predict the future, the Super Bowl ratings will clear 100,000, which only means that…