Alexander Neely
301 posts
Snapchat Parent Company Files for $3B IPO
Snap Inc., parent company of Snapchat, officially filed yesterday for its initial public offering, with plans of raising…
Majority of Super Bowl Audience Engages with Social Media
The biggest football game of the year has quickly become one of the biggest marketing days of the…
Zapp RideShare Aims to Change Commute with Mobile
If a brand is intent on rolling on new technology, the best way to market it is through…
British Heart Foundation Taps Into Virtual for Fundraising Event
“For the heart, life is simple: It beats as long as it can.” But, what if we knew…
Facebook Developing Branded Filters for Selfies
Facebook appears to be wearing Snapchat filters…yet again. The social media giant Facebook is reportedly in talks with…
Mitsubishi’s New Creative Direction for Plug-In Hybrid
Brand recognition does not automatically correlate to the long-term success of a new product. While the brand may…
Privacy Versus Data Collection
What would you be willing to give to get? It’s a question that has hovered over the marketing…
VR, AR Do Not Apply to More Than Half of Marketers
“You can’t teach an old dog new tricks.” And you can’t convince a seasoned marketer to test new…
How the Google AdWords Changes Will Affect Marketers
Changes are taking the pace… And marketers need to catch up. Two weeks ago, Google announced to a…
TripAdvisor Launches Enhanced Ad Products
TripAdvisor says it offers “candid reviews…all by travelers like you,” but now it’s promising to do something a…