Brussels Airlines Taps Unique Ads to Promote New Route
With social media, there have never been more ways for an airline to bolster and maintain an image.…
How a User-First Approach Helps Audience Targeting in Mobile
In the age of data and analytics, the old adage “the customer is always right,” could benefit from…
How Multiple Platform Marketing Spread Rare Disease Awareness
A recognizable cause or disease does not automatically correlate to funds raised or present advocacy, especially in the…
How Data Catapulted the Personalized Children’s Book
What’s in a book? It’s a question more difficult to answer today than perhaps ever before, especially considering…
How Collaborative Data Helps Marketers Read the Clouds
The Weather Company and LiveRamp announced a first-of-its-kind data integration that will allow for an event-based data (WEATHERfx)…
Programmatic Display Spending to Reach Nearly $33 Billion
Ad placement controversies be damned, programmatic advertising appears to be stronger than ever. In fact, almost four of…
Why Amazon Might Make NFL Streaming Work
Are you ready for some football? Amazon sure hopes you are, as the eCommerce and cloud computing company…
How Deep Learning Will Disrupt Marketing
AI may only be beginning to make its mark on the world, but its effect on marketing is…
Methods to Avoid Ad Placement Issues
Over the past several months, YouTube went from a marketer’s go-to to a marketing get out. On the…
Grocery Industry Ripe for Digital Transformation
Will we ever abandon visits to supermarkets and food stores, and do our grocery shopping exclusively online? Perhaps…