Manchester United Recruits Uber For Global Partnership
Manchester United has partnered with Uber as a way to ease match attendees transportation to and from game,…
Courchevel Ski Resort Embraces Social to Connect
A recognizable product does not automatically correlate to the long-term success of a company. While the product may…
Lack of Digital TV Stream Ads Reveals Marketing Blind Spot
If 700,000 people view something and there are no ads, does it make marketing sense? Monday night’s college…
Cross-Border Marketing Approach More Effective for Tech Marketers
If technology marketers want to remain ahead of the curve, they need to consider the advantages of cross-border…
French Presidential Candidate Running Data-Based Campaign
The role of data and analytics in identifying and engaging relevant audiences is as important to politics as…
Google Warns Advertisers of Changes to Phone Numbers in Ads
Google delivered an email to some AdWords advertisers late last week, informing them of upcoming changes to the…
U.S. Army Launches Ad Agency Review
The U.S. Army has officially issued a request for proposals for its advertising and marketing business. The decision…
Snap Starts New Year by Bolstering Last Year Success
“Complacency is my enemy.” The quote could reflect Snap’s 2016, as well as, 2017, based on recent announcements…
Clicks to Bricks: Why Online Retailers are Opening Physical Stores
Online shopping is going to takeover physical stores. You have invariably read this statement or a variation on…
Amazon Doubled Shipments for Independent Merchants Last Year
The news that Amazon said its has doubled the shipments for independent merchants cannot be ignored by marketers…