Google, Facebook Control Smartphone Apps Landscape
The year of 2017 is officially here, and with it comes the release of many, many year-end lists…
How The Major Social Media Companies Fared in 2016
The end of another year is upon us. And according to a copious amount of ads on social…
Marketing Resolutions for 2017
The best way to create the future is by evolving investments. With 2017 days aways, marketers have a…
Five Marketing Campaigns That Defined 2016
2016 is days away from ending. For many companies, the conclusion of 2016 delivers a much needed fresh…
Facebook, MRC in Talks Over Metric Audit
Facebook has recently held talks with the marketing industry’s Media Rating Council to discuss auditing its measurement methodologies,…
FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge
In a reminder that digital sales can face real world obstacles, FedEx is attempting to strong-arm some ecommerce…
YouTube Invests in Artists to Bolster Marketing Efforts
YouTube, over the past year, has quietly invested in musical artists, in an effort to bolster marketing for…
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CEOs Expect CMOs to Lead Revenue Growth
The marketing times; how they are a-changin’. The CMO is now expected to lead revenue growth by almost…
Twitter Will No Longer Create Lead Generation Campaigns
Twitter officially announced on its developer blog that, beginning February 1, 2017, it will no longer create lead…
TV Land Bolsters ‘Younger’ Engagement Through Social Media
In an age with over 1,500 television stations and hundreds of streaming websites, media companies are finding it…