Tito’s Vodka Distills Success out of Email Marketing
Recent statistics have often led brands to believe that social media is the best place to reach a…
Microsoft Zo Sacrifices Functionality for Safety
Microsoft has released a preview of its newest AI chatbot called Zo.ai, a successor to the company’s controversial,…
The MarTech Bubble Burst
As 2016 comes to a close, the marketing technology industry has reached a tipping point, with 50 percent…
Bridging the Trust Gap of Data
The art of data science is the coupling of mature discipline of statistics and computer science. The term…
Eddie Kim: A Love of Insights from Data
To derive insights from data, a person must know where and how to look. This skill could take…
5 Tips to Optimizing Personalization
Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization…
Luiz Maykot: Extracting Value from Data
Data has the power to introduce a company to huge swathes of analytics, information and statistics. For Luiz…
Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups
Patagonia announced on Monday it will donate 100 percent of its Black Friday sales to grassroots environmental organizations…
Facebook Returns to Ad Metrics Roots, Winds Down ‘Atlas’
Facebook will “wind down” the online ad-serving tool, Atlas, in an effort to return to the roots and…
Wayfair Success Lies in AR, VR Marketing Collaboration
“The best way to predict the future is to create it.” The quote by Austrian-born American author Peter…