French Presidential Candidate Running Data-Based Campaign
The role of data and analytics in identifying and engaging relevant audiences is as important to politics as…
Google Warns Advertisers of Changes to Phone Numbers in Ads
Google delivered an email to some AdWords advertisers late last week, informing them of upcoming changes to the…
U.S. Army Launches Ad Agency Review
The U.S. Army has officially issued a request for proposals for its advertising and marketing business. The decision…
Snap Starts New Year by Bolstering Last Year Success
“Complacency is my enemy.” The quote could reflect Snap’s 2016, as well as, 2017, based on recent announcements…
Clicks to Bricks: Why Online Retailers are Opening Physical Stores
Online shopping is going to takeover physical stores. You have invariably read this statement or a variation on…
Amazon Doubled Shipments for Independent Merchants Last Year
The news that Amazon said its has doubled the shipments for independent merchants cannot be ignored by marketers…
Google, Facebook Control Smartphone Apps Landscape
The year of 2017 is officially here, and with it comes the release of many, many year-end lists…
How The Major Social Media Companies Fared in 2016
The end of another year is upon us. And according to a copious amount of ads on social…
Marketing Resolutions for 2017
The best way to create the future is by evolving investments. With 2017 days aways, marketers have a…
Five Marketing Campaigns That Defined 2016
2016 is days away from ending. For many companies, the conclusion of 2016 delivers a much needed fresh…