Were YouTube’s Debate Viewership Numbers a Sign of Success?
Much has been made in the way of who won or lost the first 2016 Presidential Debate –…
Snap Content Provides Glimpse into VR Future
Snap Inc., formerly known as Snapchat, officially launched its first technological product with the announcement of Spectacles, a…
The Difference Between Data and Analytics
Today, the insights received from data and analytics by marketers and brands is essential to performance. On the…
Facebook Grossly Overestimated Video Metric for Two Years
Facebook has vastly overestimated the average viewing time for video ads on its platform for two years, according…
Snaplytics Launches Snapchat Analytics Program
Snaplytics announced the launch of an Influencer Tracking Platform at Snaphappen, a conference focused on Snapchat and its…
Donald Trump Social Media Trending Replaces Ad Spending
The recent news on campaign ad spending is not good for television networks, usually bolstered by an arms…
Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible
Social media has the power to introduce a user to huge swathes of people, cultures and communities. For…
The US Presidential Campaign Race to Collect Data
The 2016 US Presidential race is fast approaching the final months. Over the next few weeks, Republican candidate…
Insight into the Marketing Advantage of Heat Maps
In an age of geolocation, customers and companies have never been more in tune. Companies have become more…
What Can Halt Undisclosed Marketing on Social Media?
Kylie Jenner posts to Instagram holding a bag labeled FitTea: 28 Day Detox. The text reads: “relaxing with…