YouTube Invests in Artists to Bolster Marketing Efforts
YouTube, over the past year, has quietly invested in musical artists, in an effort to bolster marketing for…
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CEOs Expect CMOs to Lead Revenue Growth
The marketing times; how they are a-changin’. The CMO is now expected to lead revenue growth by almost…
Twitter Will No Longer Create Lead Generation Campaigns
Twitter officially announced on its developer blog that, beginning February 1, 2017, it will no longer create lead…
TV Land Bolsters ‘Younger’ Engagement Through Social Media
In an age with over 1,500 television stations and hundreds of streaming websites, media companies are finding it…
Tito’s Vodka Distills Success out of Email Marketing
Recent statistics have often led brands to believe that social media is the best place to reach a…
Microsoft Zo Sacrifices Functionality for Safety
Microsoft has released a preview of its newest AI chatbot called Zo.ai, a successor to the company’s controversial,…
The MarTech Bubble Burst
As 2016 comes to a close, the marketing technology industry has reached a tipping point, with 50 percent…
Bridging the Trust Gap of Data
The art of data science is the coupling of mature discipline of statistics and computer science. The term…
Eddie Kim: A Love of Insights from Data
To derive insights from data, a person must know where and how to look. This skill could take…
5 Tips to Optimizing Personalization
Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization…