Five Takeaways: Will Amazon Kill FedEx?
Amazon changed the face of commerce and now, it appears, they are trying to change the face of…
The Market of the Incentivized Data Exchange
Consumer data is the new currency in today’s marketplace With technology enabling easy capture of customer location data…
Rare.us Wrangles Success with Email Campaign
Statistics often lead marketers to believe that social media is the best place to reach a young audience.…
Geolocation Marketing In the Not-To-Distant Future
The year is 2030. Your iMind Alarm Clock barks within the walls of your head at 6:00 am.…
Facebook Slideshow Announces New Features, Marketing Possibilities
Brands and marketers will now be able to create Facebook Slideshow ads from their mobile devices, according to…
Upon Launch Facebook’s Lifestage App, We Check On Its Mobile Strategy
Facebook released a Lifestage, a new standalone iOS app, designed for users 21 years old and under. The…
10 Most Marketable Athletes from the Olympics
The 2016 Summer Olympics are officially over. The games provided some unforgettable performances and iconic moments that will…
The Misguided Marketing of Military Discounts
In marketing, much like war, timing is everything. The right ad at the right time can capture a…
What Your Email Salutation Says About You
Email salutations are similar to the final moments of a first date. No matter how enticing the introductions…
Airbnb Unveils Concierge Services
Airbnb books a new service to provide travelers with an itinerary. The San Francisco company launched Airbnb Trips,…