The Honesty in Email Marketing Hyperbole
The language of marketing is a body of words, phrases and terms directed toward describing the purpose of…
The Evolution of Email Marketing
On a given day, an average business email user will receive 123 messages and send 33, according to…
An Analysis of the First Spam Email
Spam email was born in 1978. Gary Thuerk, a marketing manager at Digital Equipment Corp., was tasked…
Adidas Partners with Digital Agency to Tone Brand
The second biggest sportswear manufacturer in the world has a new game plan. Adidas has partnered with a…
Snapchat Stories: The New Hotbed for Advertisers
The Snapchat story is about to get a bit longer. The social media platform, according to AdWeek, will…
Zippy Shell Franchise Boxes Up Its Old Marketing Strategy
A recognizable company does not automatically correlate to the success of a franchise. While the brand name…
P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir
Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing…
‘Smart’ Contact Lenses Will Cloud Vision
Let the ‘smart’ contact lens creation race begin! Google, Samsung, Sony, Ocumetrics Bionic Lens and even the big…