Facebook Developing Branded Filters for Selfies
Facebook appears to be wearing Snapchat filters…yet again. The social media giant Facebook is reportedly in talks with…
Mitsubishi’s New Creative Direction for Plug-In Hybrid
Brand recognition does not automatically correlate to the long-term success of a new product. While the brand may…
Privacy Versus Data Collection
What would you be willing to give to get? It’s a question that has hovered over the marketing…
VR, AR Do Not Apply to More Than Half of Marketers
“You can’t teach an old dog new tricks.” And you can’t convince a seasoned marketer to test new…
How the Google AdWords Changes Will Affect Marketers
Changes are taking the pace… And marketers need to catch up. Two weeks ago, Google announced to a…
TripAdvisor Launches Enhanced Ad Products
TripAdvisor says it offers “candid reviews…all by travelers like you,” but now it’s promising to do something a…
Manchester United Recruits Uber For Global Partnership
Manchester United has partnered with Uber as a way to ease match attendees transportation to and from game,…
Courchevel Ski Resort Embraces Social to Connect
A recognizable product does not automatically correlate to the long-term success of a company. While the product may…
Lack of Digital TV Stream Ads Reveals Marketing Blind Spot
If 700,000 people view something and there are no ads, does it make marketing sense? Monday night’s college…
Cross-Border Marketing Approach More Effective for Tech Marketers
If technology marketers want to remain ahead of the curve, they need to consider the advantages of cross-border…