The 5 Benefits of Subscription Services
Uber’s new unlimited rides option in Manhattan is officially underway. Starting this week, the unlimited UberPool rides (car…
Donald Trump Mobilizes Twitter Echo Chamber
The first 2016 presidential debate results are in, and according the major media polls tracked by Real Clear…
ANA Requests Audit, Accreditation for Facebook Metrics
The Associate of National Advertisers has openly called for the audit and accreditation of Facebook’s metrics by Media…
Uber App to Offer Retailers Store-Front Drop Off
The holiday shopping season is upon us, and Uber is set to take advantage. The ride-sharing service has…
Were YouTube’s Debate Viewership Numbers a Sign of Success?
Much has been made in the way of who won or lost the first 2016 Presidential Debate –…
Snap Content Provides Glimpse into VR Future
Snap Inc., formerly known as Snapchat, officially launched its first technological product with the announcement of Spectacles, a…
The Difference Between Data and Analytics
Today, the insights received from data and analytics by marketers and brands is essential to performance. On the…
Facebook Grossly Overestimated Video Metric for Two Years
Facebook has vastly overestimated the average viewing time for video ads on its platform for two years, according…
Snaplytics Launches Snapchat Analytics Program
Snaplytics announced the launch of an Influencer Tracking Platform at Snaphappen, a conference focused on Snapchat and its…
Donald Trump Social Media Trending Replaces Ad Spending
The recent news on campaign ad spending is not good for television networks, usually bolstered by an arms…