Eddie Kim: A Love of Insights from Data
To derive insights from data, a person must know where and how to look. This skill could take…
5 Tips to Optimizing Personalization
Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization…
Luiz Maykot: Extracting Value from Data
Data has the power to introduce a company to huge swathes of analytics, information and statistics. For Luiz…
Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups
Patagonia announced on Monday it will donate 100 percent of its Black Friday sales to grassroots environmental organizations…
Facebook Returns to Ad Metrics Roots, Winds Down ‘Atlas’
Facebook will “wind down” the online ad-serving tool, Atlas, in an effort to return to the roots and…
Wayfair Success Lies in AR, VR Marketing Collaboration
“The best way to predict the future is to create it.” The quote by Austrian-born American author Peter…
Brands Succeed in Social with Cross-Platform Approach
Brands can no longer rely strictly on a social media team to succeed in the social sphere. With…
5 Facets of Smart Inbound Marketing
Inbound marketing is one of the best ways to drive customer interest in your brand. The entry cost…
The Future of SalesTech
Meeting goals becomes harder every year. For example, an estimated 95 percent of sales executives polled planned on…
Pinterest Bolsters Marketing Program
Pinterest officially announced the Marketing Developer Partners program, which was launched last year to allow third-party firms to…