You Wouldn’t Put the Wrong Info on Packaging, So Why Do It Online?
Whether a brand sells muffin mix or luxury sports cars, the accuracy of its digital product information can…
Go in For Strategy, Not Magic Bullets
Magical thinking never got anyone to click on a link. If you’re spending time and energy on producing…
Moleskine and Adobe Strike the Right Note
Clients: Moleskine and Adobe Agency: MRY Objective: Use targeted direct mail to showcase global student creativity via a…
Q&A: Spot-On Social Targeting
As part of its “Energy Transparency” campaign, wind turbine manufacturer Vestas Wind Systems and its digital agency, Vertic,…
Targeting Is a Breeze
Client: Vestas Wind Systems Agency: Vertic Objective: Reach previously untapped C-level prospects by creating highly relevant content and…
Content, Measure for Measure
Content marketing can mean different things to different people. For some, it means blog posts or webcasts; for…
Brands: Don’t Be a Boring Boasting Bully Who Begs
Imagine yourself in a real-life social situation. You’re at a cocktail party hovering by the cheese table wondering…
I Scream Social (Data)
Toby Daniels, CEO of Crowdcentric and founder and executive director of Social Media Week, took a few minutes…
Content, Pure and Simple
Sometimes a word or phrase becomes so bloated, so overused, it’s hard to know what it means anymore.…
Entrepreneurship 101: Lessons Learned
David Steinberg was only 16 when he started his first company. That was in 1985. As of today…