Macmillan Cleans Up Its Quick and Dirty Tips Site
The Back Story: When your business is content, how you organize that content is as important as its…
For Every Season There Is a Reason
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and then systematically planning…
In Short: 2014 Marketing&Tech Partnership Summit
It was a day packed with insight, networking opportunities, laughs, revelations, and an agenda starring industry luminaries from…
Customer Data at Denihan’s Service
Client: Denihan Hospitality Group Vendor: IBM Objective: Use analytics to quickly cull and act on customer feedback, and…
Q&A: The Power to Act
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the…
Dimensional Direct Mail That Impresses
Client: Xeikon Agency: Catalyst Objective: Reach relevant prospects using a hypertargeted, personalized direct mailer designed to generate brand…
J.Hilburn’s Customer Experience Is Made to Order
Direct selling—it’s become something of a “nasty” term in the minds of some, but for custom men’s luxury…
Video: Tag Management = ROI
All marketers want to optimize their digital dollars. Jon Baron, CEO and cofounder of Tagman, sat down with…
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Data: Go Big or Go Home
In a world where your refrigerator will soon be able to alert you when you’re running low on…
Digital Isn’t an Oddity, It’s a Necessity
Businesses are transforming. Actually, a more accurate way to put it would be that the world is transforming…