Video: Tags and Data
Getting your data ducks in a row—that’s what it’s all about. Tagman CEO and Cofounder Jon Baron talks…
Dance, Dance, Marketing Solution
You’re cleaning your apartment or you’re driving to work. Nothing too exciting. Then a song comes on the…
Video: The Basics of Tag Management
Tag management—what is it and do you need it? Tagman CEO and Cofounder Jon Baron sat down with…
It’s Better to Give Than to Receipt
I generally don’t keep paper receipts, and when I do, it’s usually by mistake. Getting undressed at the…
Email Is a Gift Horse (So Don’t Look it in the Mouth)
Not many people have a chance to attend their own funeral. But email has had that opportunity multiple…
Social Engagement: Something’s Gotta Give
Sisyphus attempting to close Pandora’s Box—that’s what social media feels like to some brands. The number of inbound…
Lead Cloud on the Horizon
It’s the Catch-22 of B2B marketing: If you want lead quality, you probably have to sacrifice lead quantity;…
Even Executives Need to Get Their Learn On
It’s easy to succumb to the so-called ostrich effect, especially in the face of something intimidating, new, and…
Why You Should Care about Canada’s Anti-Spam Law
It may only be early January, but there’s new Canadian Anti-Spam Legislation (CASL) coming down the pike in…
2013: The Year of Marketing M&As
2013 marked a six-year high for M&A activity in the media, information, marketing, and related technology sectors—not surprising…