LuckyVitamin.com’s CX Strategy Is the Picture of Health
Client: LuckyVitamin.com Vendor: MyBuys Objective: Use customer behavior to personalized e-commerce experience with relevant recommendations and targeted email…
Q&A: Blending Marketing Art and Science
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and…
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Q&A: Customer-Centric Marketing
MyBuys CMO Dan Druker on why customer-centricity isn’t an option—it’s a necessity. If you want to have customers,…
Dell Ad Takes Us Back to the Start
Even multibillion dollar corporations have New Year’s resolutions. What’s Dell’s? In the words of Liz Matthews, Dell’s executive…
Refill on Loyalty at Kangaroo Express
The Back Story: Brand awareness? Check. Loyalty? Check? Now it’s time to join the conversation. For the past…
Mind the Gap (Visa Card)
If I were to sum up my recent interaction with Gap Visa and GE Capital Retail Bank in…
#OyVey: Misadventures with Hashtags
The best laid tweet chat plans of banks and brands often go awry. When mega-bank JPMorgan sent out…
One Email That Packs the Punch of Three
Click image to enlarge. The Back Story: Three things are certain in life: death, taxes, and the…
On Top of the World Cup?
What if I told you there was a magical wonderland where mobile commerce is expected to grow by…
Quid Pro Quo Bros
So long, silos; hello digital omnichannel. That, in essence, is the idea behind the recent strategic partnership announced…