Ford Captures Attention With the Anti-CAPTCHA
The Objective: Show me a man who enjoys filling out a CAPTCHA form and I will show you…
Trending Right Now: Culture
Before I get started, I should probably define my terms. Trend: The changes or developments that over time…
The Layar Look
Imagine you’re in the market for a vacuum cleaner. You’re idly watching TV and you see an ad…
P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors
The Back Story: When Noel Franus’s sister-in-law Molly underwent a double mastectomy after being diagnosed with breast cancer…
Left Brain, Meet Your Right Brain
Ah, remember the late 90s? A time of great promise, like a verdant digital spring bursting with vivid,…
Class, Please Open Your iPads to Page 37
When you see a niche in the marketplace you fill it. That’s part of the driving force…
Nicor Gas Goes Green—and Makes Good
Client: Nicor Gas Agency: Jacobs Agency Objective: Create an emotional connection to the brand and generate participation in…
Honda’s #superengaging Social Strategy
Client: American Honda Motor Co., Inc. Agency: RPA Objective: Engage directly with consumers using social media to spread…
Garofalo Pasta Invites Itself Over for Dinner
The Objective: For its first-ever marketing push in the United States, 200-year-old Italian pasta brand Garofalo Pasta teamed…
Q&A: Derek Fridman, Group Creative Director, Huge Atlanta
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops…