Nicor Gas Goes Green—and Makes Good
Client: Nicor Gas Agency: Jacobs Agency Objective: Create an emotional connection to the brand and generate participation in…
Video: 40 Under 40 Dish on Alternative Dream Jobs
What would you be doing if you weren’t doing marketing? It’s a tantalizing question and the 2013 40…
Content Cookie Monsters
The history of man started with cave drawings, strolled through some metal-centric ages—Bronze, Iron, et al.—and then made…
DMN 40 Under 40: App Attack
We live in a world on the go, the nature of which is exemplified by our constant use…
Video: What’s Next With 40 Under 40 Winner Carrie Chitsey
Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but…
Video: Data Versus Creativity With Wunderman’s Slavi Samardzija
There’s a perception right now that data and creativity are at odds in the marketing world—but according to…
If I Had a Dollar for Every Piece of Video Content Out There…
Let’s say you’re a marketer on a Lost-inspired desert island (minus the polar bears). Which marketing tool would…
Video: 2013 40 Under 40 Customer Love
What’s the best thing a customer ever said to you? A few of the 2013 Direct Marketing News…
Video: Jodie Sangster Takes the Lead
Jodie Sangster’s resume is studded with an impressive list of accomplishments. She’s a lawyer who can practice in…
Adobe Targets Tomorrow’s Creatives Today
The Aim: Adobe doesn’t have much work to do around brand recognition. Its Creative Cloud has little competition,…