Let’s Clear the Air
October 18, 2013, 10:16 a.m. How many times have you heard the phrase, “join the conversation” in the…
Video: The Data Hairball
Data is precious to marketers, but getting a handle on it presents a host of challenges. In her…
Video: The Skinny on Digital Printing
“There’s no question direct mail works,” says Joe Ewers, SVP of new business development at Harte-Hanks. And here…
Video: An Inside View on B2B Tech
Consumers aren’t the only ones changing their buying behaviors. B2B purchasers are too—they’re consumers, after all. This evolution…
Live from DMA2013: What Keeps Marketers Up at Night?
What are marketers obsessing over that isn’t such a big deal, and what are they ignoring that they…
One Tough Question at DMA2013: Is Data Killing Creativity?
As marketers’ use of data intensifies, some fear that creativity will suffer. Is that the case or is…
Live from DMA2013: Destroying Siloed Thinking
The technology already exists to automate many marketing processes, but some marketers just aren’t taking advantage of it.…
SoLoMo-CoCoCo
It’s the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has a “Co” tacked onto the…
Video: The Digitally Connected Consumer
How shoppers interact with brands is more multichannel today than ever before. They’re on their smart phones, their…
One Tough Question at DMA2013: Who’s Responsible for Data Privacy Education?
The debate wages on concerning how much responsibility each constituency—brands, data brokers, government, and consumers themselves—should take when…