Live from DMA2013: It’s All About Data-Driven Marketing
According to the 2013 Teradata study “Data-Driven Marketing,” a full 78% of marketers feel the pressure to be…
Live from DMA2013: Winterberry Group’s 2014 Forecast
What will be the big marketing trends to watch for in 2014? Bruce Biegel, senior managing partner at…
Video: How Is the Role of an Agency Changing?
How do you go about choosing the right agency, considering the needs of the new multichannel consumer? When…
Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness
What can marketers do to improve their effectiveness and, consequently, their ROI? David Lowndes, director of product marketing at…
One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty
Behavioral loyalty or emotional loyalty—which one really propels your business forward and which one is just a “nice…
I Believe We Can Market on the Fly
In a real time not too far off from our own, Wilen New York CTO Greg Dean envisions…
DMA2013 Nutshell: The Digital World
Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from…
Diego’s DMA Diary: Data and LOLs
Meet Diego. He’s a hardworking cat…when he’s not napping. One thing you should know about Diego—he loves data-driven…
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Video: 2013 40 Under 40 Trend Watch
What’s the most overrated or underrated trend you’re seeing right now? Direct Marketing News catches up with a…
Viewability on Steroids
Woody Allen is famously quoted as saying, “80% of success is showing up”—which might be true in some…