Will Mobile Kill the Radio Star?
Depending on how you look at it—and how emotionally attached you are to listening to AM/FM radio in…
Chrysler Scoops Itself
A notification comes over the wire. Big press conference out of Detroit today. So I tune into…
Honda to the Drive-in Rescue
The Back Story: What’s more American than a drive-in theater? It’s an icon of the American scene that…
Segment, Monetize, Retain, Repeat
At the core of every marketing campaign is a bid for retention. Having caught a consumer’s attention once,…
The DM Train to Engagement Land
Personally, I delete about 95% of the marketing emails I get. After a day or two of neglecting…
Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn’t just for…
Škoda Creates the First Car/Hostel Hybrid
The Objective: Car company Škoda had two goals in mind when promoting its newest offering, the Fabia: one,…
SmartBear’s Smart Data Solution
Client: SmartBear Software Solution: Marketo Inc. Objective: Implement a unified, flexible backend system in order to granularly track…
Golf GameBook’s Mobile Strategy Goes Above Par
Client: Golf GameBook Agency: Global Rev Gen/Fiksu Inc. Objective: Strategically target passionate golf fans, earn top ranking in…
French Candy Carambar Punks France
The Background: Sometimes the buzz generated from a word-of-mouth campaign is especially sweet. When well-known French caramel candy…