Video: RTB and Driving Mobile Growth
The growth of mobile advertising is one of the most interesting and important trends in media today. Over…
Sony Says So Long to CMO, Brings in New Talent
That’s show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly…
DMN’s 40 Under 40 on the Job
Everyone has to start somewhere. Harry Truman was a drugstore clerk. Harrison Ford worked as a carpenter. Oprah’s…
Twitter IPO: Smart Move or for the Birds?
Twitter finally let the tweet out of the bag a few weeks ago when it acknowledged its confidential…
GE Isn’t All Me, Me, Me
The two main tenets of content marketing: Talk about things people care about and don’t just talk about…
Redken’s Content Marketing Is Totally In Style
The Objective: There are more than 15 million searches on YouTube a year for haircare and styling tutorials.…
Automation That Doesn’t Play by the Book
Today, it’s not just about understanding what the customer needs in the moment. Brands and businesses have to…
Video: Pros and Cons of RTB for B2B Marketers
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. At SiteScout,…
Peanut Butter: Jelly :: Shazam: TV
According to a 2012 Time survey, 84% of people claim they wouldn’t know what to do with themselves…
IBM Aims to Make C-Suite a Little Sweeter
Big Data, customer experience, and digital marketing—there’s not a CMO out there today who isn’t kept awake at…