The First Truly Social Cup
Sochi who? Less than halfway through the games, the number of World Cup-related social interactions already trumped that…
Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?
With just slightly over two weeks until the World Cup finals, racial tension and civil unrest continue to…
Why We Decided Gamification Isn’t in Our Game Plan
Direct Marketing News writes about marketing (well, duh). More specifically, in addition to industry news, we share advice,…
Anti-racism #bananaselfie Campaign Planned, But Still Impactful
When life gives you bananas—launch an anti-racism campaign. Although not just a problem in Brazil, there’s no denying…
Tag Management Beyond the Tag
These days, saying that tag management is just about managing tags is a bit like saying social media…
Adidas Goes All In for the World Cup…and Cow Hearts
Adidas is not playing around with its 2014 World Cup marketing campaign. The sports apparel brand, an official…
Tool Aims to Help Brands Put Bucks Behind Trends
Social media is a bit like a focus group of humanity—users are, at every moment of the day,…
Going Sprobile? Sprint and T-Mobile Merger in the Works
Photo credit: Brendan McDermid, Reuters (modified) This isn’t T-Mobile’s first time at the merger rodeo. Back in 2011…
Multi-Screen Means the Right Screens—Not EVERY Screen
It’s a cliché by now to talk about “shiny objects.” The rate of technological change and tech adoption…
Creativity + Media + Tech = One Delicious Cocktail
There’s no dearth of data—but there is a marked need for quality data that adequately reflects what consumers…