The State of Play
Just because you can, doesn’t mean you should. It’s a life philosophy applicable to everything from fashion to…
Video: Finding Your Audience with RTB
When marketers buy media using demand-side platforms (DSPs), they’re able to employ a variety of sophisticated targeting methods.…
HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success
The Back Story: Driving the right kind of foot traffic to your booth at a massive festival like…
Video: What is Real Time Bidding?
Real time bidding or RTB is a new way to buy and sell digital advertising. Unlike traditional digital…
Must Buy TV: Emotional Attachment Generates ROI
With the fall TV lineup already ramping up this week, direct marketers are looking for ways to tap…
In the Grand Screen of Things
If you’re reading this blog post you’re reading it on a screen. If you’re planning on looking at…
Tetra Pak’s Refreshingly Targeted Direct Marketing
Client: Tetra Pak UK Agency: gyro Manchester Objective: Stimulate trials of Tetra Pak’s new ergonomically designed screw-cap and…
Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the…
Sauza Refreshes Its Marketing
Client: Sauza Tequila/Beam Vendor: OgilvyAction Objective: Spread buzz about—and boost sales of—Sauza’s new Sparkling Margarita product among its…
Interactive Museum Promo Goes State-of-the-Art
The What: In honor of its first-ever exhibition of Latin American art, the Museo Nacional Centro de Arte…