Green Works Campaign Has Dolphins Do the Talking
The What: Eco-friendly Clorox brand Green Works wanted to communicate its brand ethos that green products should be…
Smart Social Targeting ‘Once’ and For All
The Objective: Once the Musical isn’t your typical Broadway show. The touching story of an Irish street busker…
There’s No “I” in C-Suite…Okay, There Is—But There Shouldn’t Be
It’s pretty easy to get sucked into a departmental silo in the C-suite. Things get busy, everyone’s working…
re: Email Opens—iPhone Eats Android’s Lunch
Android may dominate the mobile space in terms of smartphone market share, but when it comes to email…
Freshpair’s Seamless Segmentation—As in, No VPL
How well do you know your customers? Freshpair, an online retailer of underwear, lingerie, and other unmentionables, can…
A Safe Sex Campaign That Doesn’t Judge
The Back Story: Sexually transmitted diseases, unplanned pregnancy, birth control, family planning—these subjects often strike fear—and confusion—into the…
News Byte: DreamWorks CMO Anne Globe Moves On
After 17 years with DreamWorks Animation, Anne Globe is stepping down as CMO of the studio responsible for…
How Deep Is Your Data? (Answer: Very)
When Infomart was founded back in far-off 1980s, Big Data wasn’t a thing. Now, it’s kind of the…
Heinz Dishes With Customers
Client: H.J. Heinz Company Agency: Communispace Objective: Develop a thriving online community where foodservice professionals can connect with…
Art Series Hotels’ Guests Can Overstay Their Welcome
The Setup: Everyone’s experienced it: The hotel you’re staying in has a standard 11 a.m. checkout time and…