Video: Make Your Mobile Holistic
There’s quite a lot to think about before embarking on app creation. Howie Schwartz, founder and CEO of…
Step Right Up, Folks
“Gamification.” It’s one of those “ification” words that’s confidently, and somewhat sneakily, made its way into the marketing…
Fresh & Easy Gets Provocative
The Objective: Sometimes it’s important for a brand to have a sense of humor, which is why the…
Chico’s Campaign Repeats a ‘Miracle’
The Strategy: Chico‘s launched its third annual “May Is for Miracles” campaign this past spring to drive digital…
Seton Aces Its Website Optimization
Client: Seton Agency: Maxymiser Objective: Develop a testing road map that aligns with B2B buying cycles to enhance…
Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep…
SunTrust Banks on First-Rate CX
Client: SunTrust Banks Inc. Vendor: Adobe Marketing Cloud Objective: Personalize the brand’s online experience using data to make…
Video: Mobile Needs Its Own Strategy
Mobile—it’s not just the “tiny Web.” A mentality like that won’t get you anywhere with your customers. Howie…
Data Doesn’t Have to be Drudgery
The account execs at digital ad agencies spend about 80% of their time doing grunt work, like data…
Renault Hits the Road with a Captivating App
The Back Story: In an ideal world, all app experiences would be engrossing, engaging, meaningful, interactive, and highly…