Video: Turn Your Customers on With Mobile
It doesn’t take much to turn a consumer off with a bad mobile ad, and there’s no doubt…
Gorilla Marketing
Remember that Cadbury ad from 2007 with the gorilla soulfully playing the drum beat on Phil Collins’s “In…
Start-up and Coming
Integrated marketing doesn’t just happen. It’s powered by tools, services, platforms, instruments, and myriad technologies created by entrepreneur-minded folks humming…
40 Awesome Things About Marketing
A list of 40 awesome things about marketing in honor of the 40 awesome winners of…
Earning Your Media
Your brand might have the most authentic, personable, fascinating storytelling around, but who are customers more likely to…
Interactive Ads to Rule Them All
The Objective: The world is indeed full of peril and in it there are many dark places—but online…
The Volk in Volkswagen
VW China knows a thing or two about listening to its customers. The truly epic People’s Car Project…
Social Insight Built to Order
Client: Lassen Innovation/Hänz Agency: NetBase Solutions Inc. Objective: Engage business enterprises by developing a LEGO alternative with attributes…
Marriott Events Blend Service and Style
Client: Marriott Hotels & Resorts (MHR) Vendor: MEC Objective: Position Marriott as a forward-thinking, technology-savvy brand that understands…
Themed Food Trucks Deliver Out-of-This-World Snacks
The Offer: In anticipation of the upcoming release of The Elder Scrolls Online, the Web version of the…