Social Insight Built to Order
Client: Lassen Innovation/Hänz Agency: NetBase Solutions Inc. Objective: Engage business enterprises by developing a LEGO alternative with attributes…
Arctic Awareness Effort for WWF Russia Bears Fruit
The Objective: To raise public consciousness about climate change, poaching, and pollution in the Arctic region, the Russian…
Not Even a Free Sandwich, Delta? Really?
“Force majeure:” (/fôrs mäZH?r/): a natural and unavoidable catastrophe that interrupts the expected course of events; irresistible compulsion…
Marketing Is Hard :(
Let’s turn that frown upside down. Yes, marketing is hard, but there’s also more opportunity for customer engagement…
Context Makes Sense
“Treat your customers like individuals.” You hear that all the time. Yes, but, I mean, how? “It sounds…
IBM Scoops Dannon for Big Data
About $83 billion is lost each year in the U.S. as a result of poor customer experiences—roughly the…
So Many Sides of You
The lights dim on thousands of attendees gathered in a truly massive conference space. It’s the opening general…
Just Ask Watson: IBM Unveils the Watson Engagement Advisor
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson…
Etailer Taps Data with Appealing Results
The Back Story: Several years ago online decision-making at gourmet gift basket company Harry & David was predicated…
Mobile: Reap What You Sow
It seems like there might be a bit of a mismatch between what companies want to do with…