Don’t Sweat Tech (Well, Sweat It a Little)
Consumers—they want what they want and they want it now. So do colicky babies. When I posed that…
Rushkoff: “Put Down the Botox and Join Real Life”
You wouldn’t expect a respected author and counterculture figure like Douglas Rushkoff to be a fan of The…
Real-Time Data That Sparkles
The Back Story: It’s no secret that social media has earned its respected place in the pantheon of…
Your Brand is Alive: News From the Digitas NewFront
Roughly $1 billion was invested in the production of digital media over the past year—about twice the amount…
Awareness Effort Spreads the Word on Chlamydia
The Strategy: “Friends with benefits” is a phrase that takes on a whole new meaning when it comes…
SkinCareRx.com’s Email Program Gets a Makeover
Client: SkinCareRx.com Vendor: Listrak Objective: Increase conversions and maximize inbox rates by pushing targeted emails that engage consumers…
Makino’s Well-Oiled, Integrated Marketing Effort
Client: Makino Agency: gyro Cincinnati Objective: Spread general brand awareness and establish Makino in the minds and mailboxes…
Q&A: Terry Young, CEO, Sparks & Honey
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or…
Ski Campaign Lifts Travel Marketing to New Heights
The Strategy: While the clarion call of the slopes would be a more obvious focus for a travel…
Snap, Crackle, Post
Every smartphone has a camera, and hundreds of millions of people have smartphones—so it stands to reason that…