40 Under 40: Top Trends
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest…
ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen…
ReviMedia Video Series, Part 3: Timeless Lead Gen Tips
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen with Direct Marketing News Web Editor Allison…
Eye-to-Eye Marketing
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product—especially in…
Graphic Film Festival Promo Engages the Emotions
The Objective: Not for the faint of heart, creative agency RPA‘s most recent multimedia campaign for the Newport…
Forrester: ‘Minority Report’ Is Not the Future of Marketing
Having just learned the day before that the mobile mind shift is already far along on its way,…
Lights, Camera, Market
Since Forrester’s Forum for Marketing Leaders is taking place just a short drive from the famous Hollywood sign,…
Forrester: Mobile Consumers Want It NOW
Considering integrating mobile into your marketing strategy? Well, that consideration period is short and getting shorter, according to…
OK, You Have My Attention—For 300 Milliseconds
Marketing is a game of milliseconds. Think of it. You’re a consumer. You click on a link or…
The To Do’s and the To Don’ts of Brand Engagement
The many faces of customer/brand value exchange enthusiast Troy Hitch Brand engagement: When it’s good,…